Keyword Index

A

  • A habit Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions (Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]
  • Algorithmic Pricing Combination of Pricing Strategies with Machine Learning: Case Study on Gela Dairy Company [Volume 4, Issue 4, 2023, Pages 1-16]
  • Analysis and Review Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
  • Artificial intelligence Bibliometric analysis Intellectual structure Conceptual structure Artificial intelligence in marketing: Systematic review and future research direction [Volume 4, Issue 4, 2023, Pages 32-51]
  • Atlas TA Model design and evaluation in emotional intelligent marketing (case study: Kish Island restaurant customers) [Volume 4, Issue 1, 2023]
  • Attitude Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude (Case of study: Household solar electricity customers in Yazd city) [Volume 4, Issue 2, 2023, Pages 66-87]

B

  • Banking Industry presenting the model of brand schizophrenia management in banking services using foundation data theory [Volume 4, Issue 1, 2023]
  • Bank Structure Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
  • Big Data Management" Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
  • Brand identity presenting the model of brand schizophrenia management in banking services using foundation data theory [Volume 4, Issue 1, 2023]
  • Business intelligence Institutional theory Business intelligence assimilation Leadership COVID Assimilation of business intelligence: The effect of external pressures and top leader commitment during pandemic crisis [Volume 4, Issue 4, 2023, Pages 97-67]

C

  • Capital Market 7.Hawfeng, S, (2017), “Media Coverage and Stock Price Bubbles”, Finance Journal, No. 24, PP.22-38. 8. Hill, C (2018),” The Impact of Media Coverage on Stock Crash”. 9. Maditinos, I (2016) “Investors’ Behavior in Media”. 10.Raymond, S (2017) “ Media Coverage Scandals and Stock Market”. [Volume 4, Issue 1, 2023]
  • Chinese Cruiser Journal of Hospitality and Tourism Management [Volume 4, Issue 1, 2023]
  • Competitive intelligence Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
  • Cultural Awareness Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
  • Customer Satisfaction The effect of the metaphysical environment on the satisfaction and repeat purchase of customers; The role of perception [Volume 4, Issue 4, 2023, Pages 52-66]
  • Customer Satisfaction" Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]

D

  • Digital Marketing A comparative study of mobile marketing and game development [Volume 4, Issue 1, 2023]

E

  • Economic Capacities Investigating and comparing indicators of perception of corruption, trade balance, ease of doing business, foreign investment and export fluctuations in the member countries of the Shanghai Organization [Volume 4, Issue 3, 2023]
  • Effectiveness Video marketing model in social media [Volume 4, Issue 4, 2023]
  • Electronic Banking The effect of managing the successful experience of generation Z customers in electronic banking(Case study: Tejarat Bank) [Volume 4, Issue 3, 2023]
  • Emotional Marketing Model design and evaluation in emotional intelligent marketing (case study: Kish Island restaurant customers) [Volume 4, Issue 1, 2023]

G

  • Gamification A comparative study of mobile marketing and game development [Volume 4, Issue 1, 2023]
  • Government per Capita Income Investigating the Impact of Social and Economic Factors on Employment in Iran [Volume 4, Issue 2, 2023, Pages 64-72]

I

  • Impulse Buying The effect between sensory cues and willingness to buy instant street foods [Volume 4, Issue 3, 2023]
  • Influencer marketing Presenting the model of effective smart marketing challenges in social media by using the theme analysis method [Volume 4, Issue 2, 2023, Pages 61-78]
  • Influencers Presenting the model of effective smart marketing challenges in social media by using the theme analysis method [Volume 4, Issue 2, 2023, Pages 61-78]
  • Information Collection Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
  • Insurance Industry Examining the competitive strategies of Saman insurance company with a strategic management approach (Study case: Saman insurance agencies in East Azerbaijan province) [Volume 4, Issue 3, 2023]
  • Intelligence Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
  • Intention to use Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude (Case of study: Household solar electricity customers in Yazd city) [Volume 4, Issue 2, 2023, Pages 66-87]

L

  • Luxury value Journal of Hospitality and Tourism Management [Volume 4, Issue 1, 2023]

M

  • Machine Learning Combination of Pricing Strategies with Machine Learning: Case Study on Gela Dairy Company [Volume 4, Issue 4, 2023, Pages 1-16]
  • Marketing Model design and evaluation in emotional intelligent marketing (case study: Kish Island restaurant customers) [Volume 4, Issue 1, 2023]
  • Marketing Artificial intelligence in marketing: Systematic review and future research direction [Volume 4, Issue 4, 2023, Pages 32-51]

N

  • News 7.Hawfeng, S, (2017), “Media Coverage and Stock Price Bubbles”, Finance Journal, No. 24, PP.22-38. 8. Hill, C (2018),” The Impact of Media Coverage on Stock Crash”. 9. Maditinos, I (2016) “Investors’ Behavior in Media”. 10.Raymond, S (2017) “ Media Coverage Scandals and Stock Market”. [Volume 4, Issue 1, 2023]
  • Notification Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions (Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]

O

  • Organization Investigating the role of managers' guide in the process of employee loyalty [Volume 4, Issue 3, 2023]
  • Organizational Culture Discovery of macro-cultural factors related to the success and failure of the organization's marketing during remote work; Thematic analysis approach [Volume 4, Issue 2, 2023, Pages 95-116]
  • Organizational Justice Investigating the role of managers' guide in the process of employee loyalty [Volume 4, Issue 3, 2023]
  • Organizational Performance Discovery of macro-cultural factors related to the success and failure of the organization's marketing during remote work; Thematic analysis approach [Volume 4, Issue 2, 2023, Pages 95-116]
  • Organizational Performance" Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
  • Organizational trust Investigating the role of managers' guide in the process of employee loyalty [Volume 4, Issue 3, 2023]

P

  • Perceived link Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions (Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]
  • Perceived Usefulness Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude (Case of study: Household solar electricity customers in Yazd city) [Volume 4, Issue 2, 2023, Pages 66-87]
  • Perceptual Risk The effect between sensory cues and willingness to buy instant street foods [Volume 4, Issue 3, 2023]
  • Performance expectations Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions (Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]
  • Positivism Method" Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
  • Pricing Strategies Combination of Pricing Strategies with Machine Learning: Case Study on Gela Dairy Company [Volume 4, Issue 4, 2023, Pages 1-16]
  • Prioritize Preparing and editing the value engineering process in the smart municipality project (case study: municipalities in ten districts of Shiraz city) [Volume 4, Issue 2, 2023, Pages 79-94]
  • Purchase Intention Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions (Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]

Q

  • QSPM Examining the competitive strategies of Saman insurance company with a strategic management approach (Study case: Saman insurance agencies in East Azerbaijan province) [Volume 4, Issue 3, 2023]
  • Qualitative Research Model design and evaluation in emotional intelligent marketing (case study: Kish Island restaurant customers) [Volume 4, Issue 1, 2023]

R

  • Regional Agreements Investigating and comparing indicators of perception of corruption, trade balance, ease of doing business, foreign investment and export fluctuations in the member countries of the Shanghai Organization [Volume 4, Issue 3, 2023]
  • Retail Industry" Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]

S

  • Schizophrenia brand presenting the model of brand schizophrenia management in banking services using foundation data theory [Volume 4, Issue 1, 2023]
  • Sensory Cues The effect between sensory cues and willingness to buy instant street foods [Volume 4, Issue 3, 2023]
  • Shanghai Cooperation Organization Investigating and comparing indicators of perception of corruption, trade balance, ease of doing business, foreign investment and export fluctuations in the member countries of the Shanghai Organization [Volume 4, Issue 3, 2023]
  • Share market 7.Hawfeng, S, (2017), “Media Coverage and Stock Price Bubbles”, Finance Journal, No. 24, PP.22-38. 8. Hill, C (2018),” The Impact of Media Coverage on Stock Crash”. 9. Maditinos, I (2016) “Investors’ Behavior in Media”. 10.Raymond, S (2017) “ Media Coverage Scandals and Stock Market”. [Volume 4, Issue 1, 2023]
  • Social and Economic Factors Investigating the Impact of Social and Economic Factors on Employment in Iran [Volume 4, Issue 2, 2023, Pages 64-72]
  • Social Media Presenting the model of effective smart marketing challenges in social media by using the theme analysis method [Volume 4, Issue 2, 2023, Pages 61-78]
  • Social Media Video marketing model in social media [Volume 4, Issue 4, 2023]
  • Strategic Management Examining the competitive strategies of Saman insurance company with a strategic management approach (Study case: Saman insurance agencies in East Azerbaijan province) [Volume 4, Issue 3, 2023]
  • Successful experience management The effect of managing the successful experience of generation Z customers in electronic banking(Case study: Tejarat Bank) [Volume 4, Issue 3, 2023]
  • SWOT Examining the competitive strategies of Saman insurance company with a strategic management approach (Study case: Saman insurance agencies in East Azerbaijan province) [Volume 4, Issue 3, 2023]

T

  • Talent Management Development Explaining a model for the development of talent management in the intelligent tourism sector based on the data theory of the foundation [Volume 4, Issue 2, 2023, Pages 38-60]
  • Theme Analysis Presenting the model of effective smart marketing challenges in social media by using the theme analysis method [Volume 4, Issue 2, 2023, Pages 61-78]
  • Tourism Explaining a model for the development of talent management in the intelligent tourism sector based on the data theory of the foundation [Volume 4, Issue 2, 2023, Pages 38-60]
  • Trust Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude (Case of study: Household solar electricity customers in Yazd city) [Volume 4, Issue 2, 2023, Pages 66-87]

U

  • Urban population Investigating the Impact of Social and Economic Factors on Employment in Iran [Volume 4, Issue 2, 2023, Pages 64-72]

V

  • Video marketing Video marketing model in social media [Volume 4, Issue 4, 2023]