A
-
A habit
Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions
(Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]
-
Algorithmic Pricing
Combination of Pricing Strategies with Machine Learning: Case Study on Gela Dairy Company [Volume 4, Issue 4, 2023, Pages 1-16]
-
Analysis and Review
Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
-
Artificial intelligence Bibliometric analysis Intellectual structure Conceptual structure
Artificial intelligence in marketing: Systematic review and future research direction [Volume 4, Issue 4, 2023, Pages 32-51]
-
Atlas TA
Model design and evaluation in emotional intelligent marketing (case study: Kish Island restaurant customers) [Volume 4, Issue 1, 2023]
-
Attitude
Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude
(Case of study: Household solar electricity customers in Yazd city) [Volume 4, Issue 2, 2023, Pages 66-87]
B
-
Banking Industry
presenting the model of brand schizophrenia management in banking services using foundation data theory [Volume 4, Issue 1, 2023]
-
Bank Structure
Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
-
Big Data Management"
Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
-
Brand identity
presenting the model of brand schizophrenia management in banking services using foundation data theory [Volume 4, Issue 1, 2023]
-
Business intelligence Institutional theory Business intelligence assimilation Leadership COVID
Assimilation of business intelligence: The effect of external pressures and top leader commitment during pandemic crisis [Volume 4, Issue 4, 2023, Pages 97-67]
C
-
Capital Market
7.Hawfeng, S, (2017), “Media Coverage and Stock Price Bubbles”, Finance Journal, No. 24, PP.22-38.
8. Hill, C (2018),” The Impact of Media Coverage on Stock Crash”.
9. Maditinos, I (2016) “Investors’ Behavior in Media”.
10.Raymond, S (2017) “ Media Coverage Scandals and Stock Market”. [Volume 4, Issue 1, 2023]
-
Chinese Cruiser
Journal of Hospitality and Tourism Management [Volume 4, Issue 1, 2023]
-
Competitive intelligence
Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
-
Cultural Awareness
Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
-
Customer Satisfaction
The effect of the metaphysical environment on the satisfaction and repeat purchase of customers; The role of perception [Volume 4, Issue 4, 2023, Pages 52-66]
-
Customer Satisfaction"
Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
D
-
Digital Marketing
A comparative study of mobile marketing and game development [Volume 4, Issue 1, 2023]
E
-
Economic Capacities
Investigating and comparing indicators of perception of corruption, trade balance, ease of doing business, foreign investment and export fluctuations in the member countries of the Shanghai Organization [Volume 4, Issue 3, 2023]
-
Effectiveness
Video marketing model in social media [Volume 4, Issue 4, 2023]
-
Electronic Banking
The effect of managing the successful experience of generation Z customers in electronic banking(Case study: Tejarat Bank) [Volume 4, Issue 3, 2023]
-
Emotional Marketing
Model design and evaluation in emotional intelligent marketing (case study: Kish Island restaurant customers) [Volume 4, Issue 1, 2023]
G
-
Gamification
A comparative study of mobile marketing and game development [Volume 4, Issue 1, 2023]
-
Government per Capita Income
Investigating the Impact of Social and Economic Factors on Employment in Iran [Volume 4, Issue 2, 2023, Pages 64-72]
I
-
Impulse Buying
The effect between sensory cues and willingness to buy instant street foods [Volume 4, Issue 3, 2023]
-
Influencer marketing
Presenting the model of effective smart marketing challenges in social media by using the theme analysis method [Volume 4, Issue 2, 2023, Pages 61-78]
-
Influencers
Presenting the model of effective smart marketing challenges in social media by using the theme analysis method [Volume 4, Issue 2, 2023, Pages 61-78]
-
Information Collection
Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
-
Insurance Industry
Examining the competitive strategies of Saman insurance company with a strategic management approach (Study case: Saman insurance agencies in East Azerbaijan province) [Volume 4, Issue 3, 2023]
-
Intelligence
Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
-
Intention to use
Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude
(Case of study: Household solar electricity customers in Yazd city) [Volume 4, Issue 2, 2023, Pages 66-87]
L
-
Luxury value
Journal of Hospitality and Tourism Management [Volume 4, Issue 1, 2023]
M
-
Machine Learning
Combination of Pricing Strategies with Machine Learning: Case Study on Gela Dairy Company [Volume 4, Issue 4, 2023, Pages 1-16]
-
Marketing
Model design and evaluation in emotional intelligent marketing (case study: Kish Island restaurant customers) [Volume 4, Issue 1, 2023]
-
Marketing
Artificial intelligence in marketing: Systematic review and future research direction [Volume 4, Issue 4, 2023, Pages 32-51]
N
-
News
7.Hawfeng, S, (2017), “Media Coverage and Stock Price Bubbles”, Finance Journal, No. 24, PP.22-38.
8. Hill, C (2018),” The Impact of Media Coverage on Stock Crash”.
9. Maditinos, I (2016) “Investors’ Behavior in Media”.
10.Raymond, S (2017) “ Media Coverage Scandals and Stock Market”. [Volume 4, Issue 1, 2023]
-
Notification
Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions
(Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]
O
-
Organization
Investigating the role of managers' guide in the process of employee loyalty [Volume 4, Issue 3, 2023]
-
Organizational Culture
Discovery of macro-cultural factors related to the success and failure of the organization's marketing during remote work; Thematic analysis approach [Volume 4, Issue 2, 2023, Pages 95-116]
-
Organizational Justice
Investigating the role of managers' guide in the process of employee loyalty [Volume 4, Issue 3, 2023]
-
Organizational Performance
Discovery of macro-cultural factors related to the success and failure of the organization's marketing during remote work; Thematic analysis approach [Volume 4, Issue 2, 2023, Pages 95-116]
-
Organizational Performance"
Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
-
Organizational trust
Investigating the role of managers' guide in the process of employee loyalty [Volume 4, Issue 3, 2023]
P
-
Perceived link
Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions
(Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]
-
Perceived Usefulness
Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude
(Case of study: Household solar electricity customers in Yazd city) [Volume 4, Issue 2, 2023, Pages 66-87]
-
Perceptual Risk
The effect between sensory cues and willingness to buy instant street foods [Volume 4, Issue 3, 2023]
-
Performance expectations
Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions
(Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]
-
Positivism Method"
Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
-
Pricing Strategies
Combination of Pricing Strategies with Machine Learning: Case Study on Gela Dairy Company [Volume 4, Issue 4, 2023, Pages 1-16]
-
Prioritize
Preparing and editing the value engineering process in the smart municipality project (case study: municipalities in ten districts of Shiraz city) [Volume 4, Issue 2, 2023, Pages 79-94]
-
Purchase Intention
Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions
(Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]
Q
-
QSPM
Examining the competitive strategies of Saman insurance company with a strategic management approach (Study case: Saman insurance agencies in East Azerbaijan province) [Volume 4, Issue 3, 2023]
-
Qualitative Research
Model design and evaluation in emotional intelligent marketing (case study: Kish Island restaurant customers) [Volume 4, Issue 1, 2023]
R
-
Regional Agreements
Investigating and comparing indicators of perception of corruption, trade balance, ease of doing business, foreign investment and export fluctuations in the member countries of the Shanghai Organization [Volume 4, Issue 3, 2023]
-
Retail Industry"
Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
S
-
Schizophrenia brand
presenting the model of brand schizophrenia management in banking services using foundation data theory [Volume 4, Issue 1, 2023]
-
Sensory Cues
The effect between sensory cues and willingness to buy instant street foods [Volume 4, Issue 3, 2023]
-
Shanghai Cooperation Organization
Investigating and comparing indicators of perception of corruption, trade balance, ease of doing business, foreign investment and export fluctuations in the member countries of the Shanghai Organization [Volume 4, Issue 3, 2023]
-
Share market
7.Hawfeng, S, (2017), “Media Coverage and Stock Price Bubbles”, Finance Journal, No. 24, PP.22-38.
8. Hill, C (2018),” The Impact of Media Coverage on Stock Crash”.
9. Maditinos, I (2016) “Investors’ Behavior in Media”.
10.Raymond, S (2017) “ Media Coverage Scandals and Stock Market”. [Volume 4, Issue 1, 2023]
-
Social and Economic Factors
Investigating the Impact of Social and Economic Factors on Employment in Iran [Volume 4, Issue 2, 2023, Pages 64-72]
-
Social Media
Presenting the model of effective smart marketing challenges in social media by using the theme analysis method [Volume 4, Issue 2, 2023, Pages 61-78]
-
Social Media
Video marketing model in social media [Volume 4, Issue 4, 2023]
-
Strategic Management
Examining the competitive strategies of Saman insurance company with a strategic management approach (Study case: Saman insurance agencies in East Azerbaijan province) [Volume 4, Issue 3, 2023]
-
Successful experience management
The effect of managing the successful experience of generation Z customers in electronic banking(Case study: Tejarat Bank) [Volume 4, Issue 3, 2023]
-
SWOT
Examining the competitive strategies of Saman insurance company with a strategic management approach (Study case: Saman insurance agencies in East Azerbaijan province) [Volume 4, Issue 3, 2023]
T
-
Talent Management Development
Explaining a model for the development of talent management in the intelligent tourism sector based on the data theory of the foundation [Volume 4, Issue 2, 2023, Pages 38-60]
-
Theme Analysis
Presenting the model of effective smart marketing challenges in social media by using the theme analysis method [Volume 4, Issue 2, 2023, Pages 61-78]
-
Tourism
Explaining a model for the development of talent management in the intelligent tourism sector based on the data theory of the foundation [Volume 4, Issue 2, 2023, Pages 38-60]
-
Trust
Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude
(Case of study: Household solar electricity customers in Yazd city) [Volume 4, Issue 2, 2023, Pages 66-87]
U
-
Urban population
Investigating the Impact of Social and Economic Factors on Employment in Iran [Volume 4, Issue 2, 2023, Pages 64-72]
V
-
Video marketing
Video marketing model in social media [Volume 4, Issue 4, 2023]
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